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2 BIG SECRETS TO A SUCCESSFUL WEBSITE...
SECRET #1. RELEVANCE - “Content is King”
The more high quality content on your site that is related to the words or phrases used by  someone in a search (ie:“residential real estate”), the more “RELEVANT” it is considered by Google. Do an analysis of the copy or text on your site, looking to see if the phrases that you think your customers might use in a Google search for your products or services are on every page and repeated throughout your copy. These key words are vital and the only way that Google can determine how to classify and rank your site for search purposes.
Local Searches - Over 80% of searches done online now include a city or community as part of the search phrase, for example, “Burbank plumber”. So make sure that the communities that you serve are also included on every page. Google and other search engines cannot classify and rank your site content if you don’t help them. So give them the information they need to rank your site properly.
Search Engine Optimization- This process is part of what is called “search engine optimization”. This is one of two important factors on the road to a fully optimized site that will improve your visibility online. One way to start evaluating your content is to compare your site’s content to other similar sites in your industry and  do it with a very critical eye.
- Does your site have lots of detailed information for customers to read about your products and/or services?
- Is the copy written with lots of “key words”, words and phrases repeated throughout.
- Are these phrases the ones that would be commonly used in a Google search for your services?
- Is the navigation from page to page simple and clear? Will the visitor be able to easily figure out where he is and how to get back to other pages he already visited?
- Does your design and layout project a professional images.
- Is your text broken up with related photos or images?
BLOGGING - If you can’t afford a designer making regular updates to your site, a quick and free way to add content is to start a blog (ie:blogger.com). But remember, you will need to spend some time, update it often or you will lose regular visitors. Of course, make sure that you add a link from your website to the blog. The blog can also be customized to look like your website. Add some interesting articles about your services or products in a short and narrative style along with some images and people will find you. Google will crawl the blog along with your site and consider it additional RELEVANT content, adding points to your website’s relevance factor, thus improving your site’s ranking and traffic.
Our Optimization Services - If you do not have the time or know-how to follow these tips, we can help get it done. Your site can compete against the thousands of other sites online by increasing it’s visibility and traffic with the right coding and content. Optimization of site content is often only needed for Home Page and Service or Product Pages.
GO TO SECRET #2. “THE WEBSITE POPULARITY CONTEST”...
NEXT: GOOGLE’S NEW “SHOPPING” search engine. It’s great for sites that sell products and it’s free to add yours!
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