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SECRET #2. POPULARITY “Getting Links BACK to Your Site” Google gives “popularity” points. It’s a popularity contest all over again. I bet you thought you left that behind in high school...nope. The big difference online is that it is anyone’s game...not just the jocks and the cheerleaders. This time it can be you and your online business. Here is how it works. Google determines the most popular sites by the number of OUTSIDE links coming from other popular or high quality websites BACK to your site. Links bound outward FROM your site to other websites do not count in this tally. However, there are many who are interested in link exchanges and you have to add links to other sites from your website in order to get that valuable link back to your site. Ask your vendors and other related sites to exchange links with you...preferably not those who are competitors. Another way to do this, if you are willing to do some research and devote a little time, is to find as many networking and business directories who offer free links back to your site. Also do a Google search for directories that are related to your industry. Find them and get listed in as many as possible. You will see your Google ranking go up in direct proportion to the number of links you have garnered that go back to your site from other websites. Outside Link Building - If you don’t have the time to do this yourself, we do offer a link building service can get sites listed in over 50 business and networking directories. We target local searches (ie: “Burbank plumbers” or “Los Angeles gift baskets”) or we can target specific key words. Our goal is to help your site achieve that most valuable Google ranking of 1st page search results...the most “popular” site in town. This is a one time cost and certainly offers more value than pay-per-click advertising. Targeted Website Marketing Our service includes key word research and manually entering company info for targeted searches. Beware of companies who want to charge ongoing fees to “maintain” your optimization. This is usually not necessary. Once you understand the process, most businesses can continue their own maintenance without extra cost. Our one-time cost is $585 and we are offering a special 10% discount to justburbank.com members during the rest of 2008! CALL 818-840-8400 for more information and ask for Ruth or Libby.
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